LAKE WYLIE, SC – 08/08/2017 (PRESS RELEASE JET) — Tailgating Sports Marketing (TGSM) returned as an exhibitor in the Association of Luxury Suite Directors’ 27th Annual ALSD Conference and Tradeshow this month in Miami, FL. The event took place July 10-13, 2017 at the Loews Miami Beach Hotel. The mission of the conference was to “create a community for professionals in the premium seating industry.” The conference drew more than 1,000 luxury suite executives, with over 100 companies exhibiting in the accompanying tradeshow. ALSD provides a forum for premium seating executives to discuss industry best practices and recent innovations in technology. Topics for 2017 included the fan experience, data collection, and social marketing.
Tailgating Sports Marketing drives revenue and marketing ROI by amplifying fan engagement at major sporting events. A premier sponsorship activation, TGSM’s interactive restroom trailers benefit advertisers with an 89% retention rate and high-volume data collection within a targeted audience. At multiple NFL venues, TGSM units have demonstrated the ability to increase participation and retention among key demographics including women and millennials.
“ALSD is an extremely valuable forum within our industry,” said Teri Pahon, President of Tailgating Sports Marketing. “Representatives from every major sport come together to share ideas and to talk about current trends, with the hopes of improving the fan experience and increasing revenue. The Association of Luxury Suite Directors does an excellent job with this event. All the attendees I spoke to agreed that the event was expertly planned and executed, with a wealth of information flowing from start to finish. There is no better platform for the sharing of information in the world of premium sports marketing today. We will certainly be back for next year’s conference in Atlanta.”
The 2017 ALSD Conference and Trade Show featured a full schedule of expert speakers from major sports franchises and industry-leading service providers. In addition to presentations at the Loews Miami Beach Hotel, the conference included guided tours of Hard Rock Stadium – home of the Miami Dolphins, and Marlins Park – home of the Miami Marlins and host of the 2017 MLB All-Star Game.
Key team members from Tailgating Sports Marketing attended ALSD to demonstrate the features of their immersive marketing solution at a booth in the exhibit hall. Through a combination of interactive displays, attendees learned firsthand how TGSM trailers attract and engage fans from target demographics with technology that is uncommon at traditional tailgating events. Visitors gave overwhelmingly positive feedback about the unique gaming opportunities and the abundance of advertising units that are available across the trailer’s 22 interactive screens. Attendees were educated about the trailer’s data collection capabilities, and many expressed excitement about the potential to connect with and gather data from a highly-targeted audience of key demographics. TGSM connected with several ALSD attendees one-on-one to better understand the current behaviors and needs of their fans and sponsors.
For more information about interactive restroom trailers from Tailgating Sports Marketing or the company’s participation in the 27th Annual ALSD Conference and Tradeshow, please contact our team at 888-995-2285.
About Tailgating Sports Marketing:
Tailgating Sports Marketing is a division of Portable Restroom Trailers, LLC located outside Charlotte in Lake Wylie, South Carolina. TGSM was established to provide a beneficial and fresh alternative to traditional temporary restroom facilities at stadiums, festivals, tailgating events, concerts, and other events. TGSM offers a state-of-the-art, fully interactive restroom trailer designed as an experiential marketing activation to improve fan experience and engagement. Trailers feature luxury restroom facilities, HD digital displays, interactive media display triggers, mobile device connectivity, and an innovative gaming experience. Aimed at providing guests with an unforgettable, comfortable, and unique restroom experience, TGSM’s units also create lucrative revenue opportunities for venue owners, sponsors, and advertisers. For more information, visit TailgatingSportsMarketing.com.
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