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Top Social Media Trends To Watch In 2018
Top Social Media Trends To Watch In 2018

01/16/2018 05:00

Social Media is about communication.  People are heading to “Social” for all their important decisions, especially their purchasing journey.  Peers are now as credible as experts & more relevant as sources of information. More than academic experts. With Social Media constantly evolving, there are 3 tactics that you need to stand out from the crowd and stay ahead of the curve. 2018 will reward businesses that put their people (customers, communities,...

How To Work The  Most Recent Facebook Change To Your Brand’s Advantage
How To Work The Most Recent Facebook Change To Your Brand’s Advantage

01/15/2018 16:00

With Facebook’s proposed change announced on January 11, 2018, brands were left in a panic about how to stay relevant and being seen by their audiences on the current largest social media platform around. Digital media strategist, Stacy Maynard (http://stacymaynard.com ) shares the answer in her January 2018 article titled “ Why Social Stories Are Your Success Gold.” (https://empiher.press/socailstories...

Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch
Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch

01/15/2018 16:00

We have all heard it, “Video is King.” No matter what online platform you talk about, video is favored above all other forms of communication. Brands know this. And everyone from large corporations to small “Moms and Pops” are trying to get into the video game. Though videos are taking over all of our feeds and in turn our audience’s feeds as well- that doesn’t mean the video content out in the market is getting any better. No. For the most part, the...

How Brands Can Create “Pause and Purchase” Worthy Images Every Time
How Brands Can Create “Pause and Purchase” Worthy Images Every Time

01/15/2018 15:00

We live in a culture that is obsessed with beautiful photographs. From our personal feeds to our business websites. It is our images that stop the ever-present scroll of our social lives. Businesses know this. And large or small- all brands are trying to stop the scroll and start the buy via their pics. Brand photography once use to be confined to websites and marketing materials. Now brand photography has to be chic, desirable, and crave-able. Modern-day brand photography isn’t...

Why Small Businesses Should Care Less About Their Niches
Why Small Businesses Should Care Less About Their Niches

01/15/2018 16:00

Pick up any business magazine, talk to any business expert and you will quickly hear about defining your niche. The idea of the niche has been all the buzz the last few years. What is a niche? Simply put, a niche is a hyper-focused segment of your ideal audience that should be easy to convert. Niches are based on statistics more than anything else. Twenty-year branding expert, Ali Craig, says that these business gurus touting the niche have it all wrong. In her January...

Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018
Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018

01/16/2018 08:00

It use to be by simply having a great visual and verbal brand presence, aka a killer brand, would get you noticed by your audience, other influencers, and the media at large. Well not anymore. Twenty-year branding vet, Ali Craig with Entreventure.co (http://entreventure.co ) says “ A pretty brand use to be all that a business would need to stand out from the noise. Today your brand and your marketing approach must all be a cut or two...

Insane Impact Showcases Event LED Technology at the 65th PGA Merchandise Show
Insane Impact Showcases Event LED Technology at the 65th PGA Merchandise Show

01/16/2018 08:00

Inaugural Ice Cream Bash Featuring Live Music to be Celebrated in Iowa This Summer  Insane Impact will showcase its LED event screens as part of country music concerts The annual Le Mars Ice Cream Days will have a new event this year featuring late-night celebrations, food and music. The inaugural Ice Cream Bash is the official after-party of the annual Ice Cream Days, which are held each summer in Le Mars, Iowa, home of Blue Bunny, and known...

Fiona Davis selected for Humanitarian Award by the International Association of Top Professionals (IAOTP).
Fiona Davis selected for Humanitarian Award by the International Association of Top Professionals (IAOTP).

01/15/2018 17:00

Fiona E. Davis, Educational Consultant for the People Development Command section of Victoria Police in Melbourne, Australia was recently just selected for the Humanitarian of the Year Award for 2018 by the International Association of Top Professionals (IAOTP).While inclusion with the International Association of Top Professionals is an honor in itself, only a few members are selected for the Humanitarian Distinction.  The Humanitarian of the Year is an award that is given for an...

Lotus Cosmetic Surgery Connecticut Now Accepting Cryptocurrencies
Lotus Cosmetic Surgery Connecticut Now Accepting Cryptocurrencies

01/15/2018 13:00

Lotus Cosmetic Surgery Connecticut is now accepting cryptocurrencies including Bitcoin and Etherium, as payments for some surgical and nonsurgical procedures starting in January 2018. With the expanding adoption of cryptocurrencies, board certified plastic surgeon Dr. Nasir feels that the time is right to better serve his patients who are seeking alternative forms of payment. Payment will be quick, easy, and won't require the usual banks or credit card fees. Patients will be able...

Cireson Launches Next Generation Software Asset Management Solution for Microsoft Licensing
Cireson Launches Next Generation Software Asset Management Solution for Microsoft Licensing

01/16/2018 06:00

Cireson, world leaders in Microsoft Service & Asset Management solutions, today announced the launch of True Software Asset Management, a beautiful and simple solution to optimize spend, ensure compliance, and improve the overall understanding of your Microsoft license estate. True Software Asset Management helps with every stage of the SAM journey, from asset discovery and management, to data normalization with the Global Content...

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